Design Process

Roberto Serralles asked me to design a logo and label for his small batch release of a rye whiskey he had been aging for 8 years. We explored the packaging of other whiskeys on the market and on the shelf. Roberto wanted to represent quality and locale with the design. The whiskey market is very much saturated with the look of old bottles and filigree heavy cowboy nostalgia. We decided to go in a different direction. Instead of Northwest Rye Whiskey, we decided on being a brief as possible: NW RYE. The branding  we finally arrived at is iconic and clear enough to read from across the room of a dark bar! 

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