Event branding sometimes must meet diverse and complex goals as was the case for the 2024 World Forum on Early Care and Education. It involved integrating the organization’s logo with key visual elements that would represent for a global audience the unique qualities of the host country. The nuances of the design required input and approval from many stakeholders including representatives of First Nations of Canada. 

Working with tight budgets and timelines, and managing diverse partners in multiple locations, I designed and guided the production of all event branding, including the logo, an agenda booklet, event signage, print advertising, website and social media graphics, lapel pins, banners, sponsor displays, presentation and templates, flags, postcards, name badges and branded lanyards. 

The most gratifying aspect of this project was listening to stakeholders and successfully translating their diverse ideas and values into visuals that spoke to a global audience of over 700 people from nearly 70 nations. 

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